What is Brand Photography?

Brand photography is a collection of professional images that are used within all realms of marketing for your business. But they shouldn’t just be a headshot of you. They need to represent your brand as well as show your passion for your business. Whether that means including relevant props or getting photos of you in action, don’t be afraid to make it your own. Your brand photos could be the thing that sets you apart from your competitors and really elevates the success of your business.

woman smiling sitting on stool for her brand photography
brand photography

Here are my top 5 reasons why brand photography should be a must for your small business:

1. Brand Photography shows the human behind the brand making it more personal


As small business owners it’s important to understand that we need to sell ourselves just as much as the product or service that we provide. Brand photos play a key role in this because they put a face to the brand and make it much more personal for potential clients. 

People often buy with emotions rather than logic. Because of this they immediately feel more comfortable and trusting if they can see who you are. Seeing you in your element doing what you love with brand photos will only make them feel more trusting of your product or services. 

hairstylists holds a curling iron for her brand photography
hair stylist holds hair extensions for her brand photography
woman holds her dog for her brand photography
2. Photographs are often the first impression that your potential clients get of your brand


Whether your potential clients find you on google or Instagram, your photos are often the first thing they see. If your photos are poor quality or don’t evoke the right emotions in your audience then it’s going to hurt your overall success. Professional photos show those potential clients that you are a legit business that they can trust. A picture is literally worth a thousand words. If they don’t like what they see in your pictures then odds are they will lose interest. 

Within the first 10 seconds that someone is on your Instagram or website they make the decision of whether to stay or leave. With professional brand images, users are so much more likely to be drawn in and wanting to learn more. First impressions matter!


woman standing against wall holding laptop for her brand photography
brand photography for hair stylist
3. Brand Photography builds trust and recognition


Have you ever clicked on a website or Instagram profile and immediately been turned off because they either had very little images or their image quality was poor? Well I know I have. As a consumer myself, I always feel more inclined to purchase a product or service when I know who the face is behind the brand. That trust starts with professionally taken photos that represent not only the brand but the human behind the brand.


Women putting hair up behind head
women sitting in a chair smiling
women looking into a mirror brushing her hair
4. It creates a connection with your potential clients

Brand photos really allow you to connect with your audience by showing your personality. Showing who you are is what will set you apart from your competition and attract those dream clients. So make sure that these photos truly represent you as a person, not just a brand.

5. Professional photos attract people willing to spend more money

If you want to attract those who are willing to pay more, it’s important to show those potential customers that you have invested lots of time and energy into your business. Professionally taken brand images play such a big role in building trust with potential clients.  If you aren’t investing in your business, how can you expect others to?

woman smiling holding hair extensions
woman smiling holding a curling iron

If you’re ready to take the next steps in your business and really elevate your branding, then I would love to help. As a business owner myself, I understand the struggle of keeping up with social media, trends, and trying to push out new content consistently…

But, that’s where I come in! My goal is to help brands find their voice and solve their problems with jaw-dropping content that results in more awareness, increased sales, and a brand identity that they can be proud of!

If you’re ready to take that next step in your business and capture some amazing brand photos, you can inquire here. 

Additional Resources:


And of course, follow me on Instagram @hayleyzumkellerphotography for some behind-the-scenes & more!